Prove a partner regression
Replay yesterday's payload and screenshot the empty field the partner returned today.
Troubleshoot failing callbacks by resending the exact payload you received from partners.
When conversions stop reporting, the postback debugger gives you a forensic view of each callback. Inspect the response body, status code, and latency to see whether the network rejected your request or authentication failed.
Log each debug session so finance, engineering, and compliance teams know exactly when a payout was fixed.
Drop in the URL plus parameters you received and capture the success or failure response.
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The tester constructs an HTTP request using your callback URL and any custom parameters you add.
Use this view when payouts stop, conversions misfire, or macros arrive empty.
Replay the broken payload and log the error for engineers.
Confirm the callback still contains the fields you plan to pass to Meta or Google.
Share the logged response so partners fix issues quickly.
Replay the exact callback from your logs, swap in known-good values, and prove where the error occurs.
Use this workflow once conversion gaps show up.
Resend the exact payload you supply and capture the error or success message.
Payouts stop after a new macro rollout.
BI teams question missing conversion values.
You forward callbacks into Meta CAPI or Google and need to ensure data survived.
Replay yesterday's payload and screenshot the empty field the partner returned today.
Attach the failing and passing payloads to your CRM ticket so future owners know the history.
Once the debugger shows correct values, use the same payload in webhook or Zapier tests.
Run this playbook if callbacks never reach your endpoint.
Forward the same payload to Meta after debugging.
FAQ
Help when callbacks fail or return partial data.
Only include what you are comfortable sharing in your documentation; the tool shows responses in your browser.
Yes—once the postback payload is correct, feed the same values into the Facebook CAPI Tester.
If you're struggling with tracking issues, attribution problems, or broken postbacks, I offer professional tracking setup and audits.
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