Toolkit

Choose the analyzer you need

Tracking Audit

Toolbox for media buyers

Ship tracking-ready campaigns with confidence

Audit redirects, validate postbacks, inspect pixels, and benchmark landing pages without touching the backend.

Explore toolkit Request Tracking Audit
QA flow 22 Tools
01 Check URL Redirects, headers, status chain
02 Validate tracking Pixels, UTM, click id, postback
03 Launch safer One screen for campaign QA

Toolkit

Tools

22 tools • instant results
01

TikTok Pixel and Event API Activator

Activate a TikTok pixel by sending a simple Event API event with pixel ID, token, and event name.

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02

Campaign QA Report

Run one pre-launch report across redirects, click IDs, pixels, headers, and page health.

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03

Redirect Checker

Inspect redirect paths, status codes, and campaign landing behavior before launch.

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04

Tracking Link Diff

Compare an original and final tracking URL to see what changed, disappeared, or was added.

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05

Cookie & Storage Tracking Check

Open a landing page in a browser context, inspect cookies and storage keys, and verify whether tracking IDs persist.

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06

Postback Tester

Fire sample conversion callbacks and read the raw response before launch.

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07

Postback Template Validator

Validate postback templates, catch unknown macros, and spot missing callback fields before launch.

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08

UTM Builder

Create campaign tracking URLs with UTM parameters.

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09

Pixel Scanner

Verify Meta, TikTok, and Google tags fire on any landing page instantly.

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10

Page Speed Analyzer

Measure load time, page size, and asset counts before scaling traffic.

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11

Click ID Extractor

Extract fbclid, gclid, ttclid, msclkid, and other tracking parameters from final landing URLs before you debug attribution or storage.

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12

Facebook CAPI Tester

Send test events to Facebook Conversion API and verify responses instantly.

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13

Landing Debugger

Detect status codes, headers, script sources, and tracking pixels.

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14

HTTP Status Code Checker

Check final HTTP status codes and redirect chains.

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15

URL Expander

Unwrap cloaked or shortened links to reveal the true destination and chain.

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16

URL Parameter Debugger

Decode long tracking links and spot missing macros or blank values.

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17

Macro Tester

Test affiliate macros and expanded URLs before launching traffic.

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18

Postback URL Builder

Generate correct postback URLs for trackers and affiliate networks.

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19

HTTP Header Checker

Inspect HTTP response headers and server configuration for any URL.

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20

User Agent Parser

Detect browser, device, and OS from any user agent string.

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21

URL Encoder / Decoder

Encode or decode URL strings for safe use in query parameters.

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22

URL Decoder

Decode URL encoded strings back into readable text.

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SEO insights

Tracking QA knowledge base

Use the toolkit as a practical checklist for redirect chains, postbacks, pixels, UTMs, click IDs, CAPI events, and landing-page health before every launch.

What to verify

  • Redirect status codes, hidden hops, and final landing URLs
  • Click ID, UTM, and macro preservation through the full funnel
  • Pixel, postback, CAPI, and server response consistency

Why it matters

  • Cleaner attribution gives ad platforms stronger optimization signals
  • Documented checks reduce repeated launch mistakes across teams
  • Fast diagnostics save budget before traffic scales

How to use it

  • Start with the quick tool menu and inspect the weakest funnel link
  • Attach test outputs to launch notes, tickets, or partner briefs
  • Repeat the same QA flow when domains, trackers, or offers change

Problems I solve

Why tracking pipelines break

Use the tools below to isolate these issues before they distort spend, reporting, and optimization data.

No conversions in the tracker

Ad spend flows but Keitaro or Binom stay empty because events break mid-funnel.

Source vs tracker mismatch

Meta, TikTok, or Google show more conversions than your tracker or CRM.

Postbacks fail or duplicate

Callbacks never reach affiliate networks or fire twice per conversion.

IDs and UTMs go missing

Click IDs and UTMs drop across cloakers, pre-landers, or chained redirects.

Server APIs won't match

Meta CAPI, Branch, or MMP events fail validation or arrive with partial payloads.

No idea where the funnel breaks

Teams guess for hours instead of following a documented QA process.

How checks work

A repeatable launch QA flow

Run the same four checks whenever you add a traffic source, tracker, pre-lander, or partner endpoint.

  1. 01

    Intake & access

    Share trackers, landing pages, and KPIs so I understand the state of your stack.

  2. 02

    Deep audit

    I trace every hop, log payloads, and surface the biggest blockers to revenue.

  3. 03

    Fix & implement

    Rebuild postbacks, pixels, and macros, then push updates to staging and live traffic.

  4. 04

    QA & handoff

    Document the final flow, add monitoring, and record Loom walkthroughs for your team.

SEO knowledge

Built for tracking search intent

Each tool and guide targets concrete tracking questions: lost click IDs, broken postbacks, redirect chains, UTM validation, CAPI testing, and landing-page debugging.

Media buyers & affiliate teams

Scale offers faster once attribution, payouts, and dashboards finally agree.

In-house marketing crews

Keep a maintained tracking stack without hiring another full-time engineer.

Postback & attribution cleanups

I stay through server events, CRM syncs, and funnel diagnostics until everything passes QA.

SEO insights

Why media teams rely on this toolkit

These FastAPI utilities replicate the exact QA routine elite media buyers run before scaling traffic. Each module focuses on a specific part of the funnel so you can troubleshoot redirects, verify conversions, and confirm pixels in minutes.

Faster debug cycles

Surface broken hops, missing IDs, or slow loads before they cost budget on live campaigns.

Centralized workflow

All tools share a consistent UI, so onboarding teams and sharing results is simple.

Actionable reporting

Every result highlights the status with semantic colors, summaries, and copy-ready findings.

About

Built for performance marketers

Tracking Tools was crafted by media buyers for media buyers. We focus on clarity, instant results, and workflows that slot into performance teams without extra engineering work. Share the reports with clients, keep your QA logs, and stay compliant.