10 min read
What is fbclid?
Understand how Meta's click identifier powers bidding, deduplication, and offline attribution, then learn how to keep it intact.
Open article >Knowledge base
Tracking Knowledge Base
Explore the hub as an incident-routing system, not a passive article archive. It groups the site's strongest clusters: redirect plus UTM breakdowns, click ID loss, postback troubleshooting, and Pixel plus Meta CAPI validation.
Click IDs
Click ID tracking
Protect fbclid, gclid, ttclid, and msclkid across complex funnels.
10 min read
What is gclid?
Understand how Google Click ID keeps Ads, Analytics, and offline conversion imports aligned, and learn how to preserve it through complex funnels.
Open article >10 min read
What is ttclid?
Learn how TikTok's click identifier keeps Spark Ads, Events API uploads, and CRM imports in sync, plus the safeguards that stop it from disappearing.
Open article >9 min read
What is msclkid?
See how Microsoft Ads relies on msclkid for attribution, offline imports, and UET audiences, and learn the safeguards that keep it alive.
Open article >9 min read
fbclid lost after redirect
Diagnose and fix Meta Click ID loss caused by smartlinks, cloakers, and caching rules that rewrite URLs mid-flight.
Open article >9 min read
gclid not passed to landing page
Fix Google Click ID loss when auto-tagging collides with redirect stacks, vanity URLs, or caching layers.
Open article >11 min read
Click ID not tracked in CRM
Find and fix leaks between the landing page, storage layer, and CRM so click IDs make it into every downstream system.
Open article >9 min read
How to check if fbclid reaches the landing page
Validate the handoff from a Meta ad click to the final landing URL so fbclid survives redirects and reaches your capture layer intact.
Open article >10 min read
How to validate click ID capture before launch
Use a pre-launch QA workflow to prove that fbclid, gclid, and other click IDs survive the live path, reach the landing page, and get stored downstream before spend starts.
Open article >9 min read
How to compare Pixel vs CAPI event
Compare the browser-side Meta Pixel signal with the server-side CAPI event so you can prove where match quality, deduplication, or payload accuracy starts breaking.
Open article >Pixel + CAPI
Pixel and Meta CAPI
Compare browser-side tags and server-side Meta events before match quality, deduplication, or payload validation breaks attribution.
New articles are coming soon.
UTMs
UTM parameters
Govern naming conventions, audit campaign links, and prove which source deserves credit.
10 min read
UTM parameters lost after redirect
Stop redirect chains from stripping utm_source, utm_medium, and custom parameters before they reach analytics or CRM systems.
Open article >8 min read
How to validate UTM links before launch
Use a repeatable pre-launch QA process so tagged campaign URLs survive redirects, reach the right landing page, and stay readable in analytics.
Open article >Redirects
Redirect debugging
Trace every hop in a smartlink, cloaker, or tracker and document what happens to query strings.
8 min read
How to audit redirects before launch
Run a pre-launch redirect QA process so campaign links resolve to the right landing page, keep attribution parameters, and avoid hidden hop-level failures.
Open article >Postbacks
Postback tracking
Validate macros, payloads, and server-to-server callbacks before payouts shift.
11 min read
What is postback tracking?
Understand the server-to-server callback model, the fields a healthy payload should carry, and when to move into QA or live-incident debugging.
Open article >10 min read
Postback not working
Use this page for live callback incidents where real conversions should already be credited, but production delivery, transport, or payload failures break the callback.
Open article >10 min read
How to test a postback
Run a repeatable pre-launch QA routine for postbacks before campaigns go live, partners are onboarded, or callback templates change.
Open article >9 min read
How to test a postback before launch
Run a pre-launch callback QA routine so trackers, affiliate networks, and partners agree before paid traffic starts.
Open article >9 min read
How to compare a postback template vs a live request
Diff the callback you expected against the callback that actually fired so macro, encoding, and partner-side mismatches stop hiding inside 200 responses.
Open article >9 min read
Postback macro explained
Understand how macros map tracker data into partner payloads and how to manage them as your funnel evolves.
Open article >