Redirect and landing-path review
We trace the real click path, identify lossy redirect hops, and confirm the final landing page matches the URL your campaigns actually use.
Free audit
Free Affiliate Tracking Audit
Share your stack and I’ll break down why attribution is drifting between Keitaro, Binom, RedTrack, Voluum, or Branch. The audit checks every redirect, confirms postbacks, and ensures server-side events match what ad platforms expect. You’ll get clear next steps, not just a vague recommendation to rebuild everything from scratch.
Whether you run Facebook, TikTok, native, or Google traffic, this audit highlights the exact hop where click IDs or conversions disappear. Fill out the short form below and I’ll reply with a plan inside 24 hours.
What the audit covers
The review focuses on the layers that most often break attribution, reporting, and partner reconciliation.
Click ID and UTM retention
We check whether fbclid, gclid, ttclid, msclkid, and UTM parameters survive redirects, forms, CRM handoffs, and callback templates.
Postback and server-event validation
We verify callback templates, macro replacement, partner responses, and whether server-side events stay aligned with the tracker.
Tracking implementation gaps
We flag missing pixels, broken tags, weak storage logic, and handoff points where attribution data disappears before it reaches analytics or downstream systems.
Who this is for
This audit is most useful when several systems or partners touch the same conversion path.
- Affiliate teams running Keitaro, Binom, RedTrack, Voluum, or mixed tracker stacks.
- Performance marketers who need to prove where attribution breaks before scaling spend.
- Agencies and in-house teams onboarding a new tracker, partner, or traffic source.
- Ops or dev teams cleaning up redirect, callback, CRM, and analytics inconsistencies.
Common issues we solve
The audit is designed for concrete revenue and reporting leaks, not generic “tracking feels off” complaints.
- UTM parameters disappear after redirect or arrive in analytics as (direct)/(none).
- fbclid, gclid, or other click IDs survive the ad click but never make it into CRM or postbacks.
- Postbacks return 200 but payouts, goal IDs, or partner logs still do not match.
- Meta CAPI, browser pixels, and tracker conversions disagree on what actually happened.
- Landing pages load, but tags, consent logic, or redirect routing break measurement on the final destination.
Example audit outcomes
A good audit ends with a clear diagnosis and a practical next-action list the team can execute.
Root cause
Pinpoint the exact redirect, template, script, or callback step where attribution data is lost.
Action plan
Receive a prioritized fix list covering redirects, UTM templates, postbacks, CRM handling, and server events.
Evidence pack
Get tool outputs and page references you can send to developers, partners, or agencies without re-explaining the issue from scratch.
Common incidents we diagnose first
These guides reflect the issues that most often block clean launches and reliable attribution during audits.
Fix guides
How to Fix fbclid Lost After Redirect
Use this repair guide when the browser-visible redirect path strips fbclid before the final landing page can preserve it. If the final page still has fbclid, the issue belongs downstream in CRM or server-event storage instead.
Review fix guide →GCLID Not Stored in CRM
The landing page receives gclid, but forms, middleware, CRM fields, or offline conversion workflows drop it before Google Ads can reconnect the lead to the click.
Review fix guide →Postback Macro Not Replaced
Callbacks arrive but contain literal {clickid} or {payout} strings because the template never swapped values.
Review fix guide →Facebook CAPI Not Firing
Meta server-side events are missing, blocked, or mismatched, so Events Manager does not show the conversion flow you expect.
Review fix guide →Validation runbooks
Start with these tools and guides
If you want to narrow the issue before requesting an audit, these are the strongest pages to review first.
Tracking knowledge base
Use the hub to choose the right runbook before you escalate into a fix guide or an audit request.
Open page →Redirect Checker
Use this first when redirects, landing hops, or missing parameters are part of the problem.
Open page →Pixel Scanner
Start here when the problem may be a missing browser-side tag on the final landing page.
Open page →Postback Tester
Validate callback templates, partner responses, and payout-tracking assumptions before you escalate.
Open page →Landing Debugger
Inspect scripts, headers, and page assets when the pixel scan shows the landing page is not loading what you expected.
Open page →UTM parameters lost after redirect
Read the knowledge-base diagnosis flow when traffic arrives but campaign tags disappear before analytics or CRM.
Open page →Fix UTM parameters lost after redirect
Go here when you already confirmed the issue and need a practical resolution path.
Open page →Facebook CAPI not firing
Use this when Meta server-side events are missing, mismatched, or blocked after the landing-page step.
Open page →Validate UTM links before launch
Share this checklist when launch QA needs to prove that campaign tags survive redirects and reach the final page.
Open page →