Postback Tester
Fires callbacks with real macros and stores the transcript for escalations.
Open tool >Postback troubleshooting
Networks show zero conversions because callbacks never trigger or fail validation.
Postback Not Working appears when trackers register conversions yet affiliate dashboards stay flat. Callbacks either never leave your infrastructure or arrive missing authentication, goal IDs, or payout data.
Treat postback debugging like a forensic exercise: capture the click ID, rebuild the callback, log the response, and confirm whether the tracker even attempted delivery.
The objective is a reusable playbook that clarifies whether the breakage lives inside your tracker, on the transport layer, or at the partner endpoint.
Postbacks close the loop between media spend and payouts. When they fail, ad platforms lose optimization signals, finance cannot match revenue, and partner trust erodes.
Networks rarely take responsibility unless you provide detailed logs. Without proof, you are expected to fix the issue even if the failure sits upstream.
Bucket failures into delivery (callback never sent), transport (callback blocked), and payload (callback rejected).
Delivery issues typically boil down to paused workers or misconfigured endpoints. Transport issues usually implicate firewalls or TLS. Payload issues come from missing or malformed fields.
Work methodically: prove a conversion exists, rebuild the callback, fire it manually, then inspect tracker delivery logs.
Pull a recent click and sale from the tracker. Note the click ID, goal, payout, and timestamp.
Use Postback Builder or your template to insert the captured values. Double-check encoding and auth tokens.
Send the callback manually and archive the full request/response (headers, body, latency).
Review background job queues or delivery dashboards to confirm whether callbacks fire automatically.
Provide your Postback Tester transcript and tracker logs so partners can validate their side.
Postback Tester pairs with Postback Builder, Redirect Checker, and Click ID Extractor to reproduce the entire journey.
Fires callbacks with real macros and stores the transcript for escalations.
Open tool >Keeps macro names and authentication parameters consistent.
Open tool >Proves the original click carried the identifiers you expect downstream.
Open tool >Document the root cause, the evidence you gathered, and the remediation plan. Store that runbook next to every offer so future incidents resolve faster.
Add monitoring: send scheduled Postback Tester pings or review tracker delivery dashboards daily so you catch outages before finance does.
Tracking bugs rarely travel alone. Explore these related guides to build a full remediation plan.
Trackers show callbacks firing, yet partners insist nothing arrived because firewalls or filters intercepted them.
View guide >Callbacks arrive but contain literal {clickid} or {payout} strings because the template never swapped values.
View guide >Landing pages capture identifiers, but middleware or the CRM drops them before analysts ever see the data.
View guide >Use this diagnostic stack whenever you need to capture evidence or verify that a fix worked.
Check HTTP redirect chains and status codes.
Open tool >Extract click IDs and tracking parameters from URLs instantly.
Open tool >Create campaign tracking URLs with UTM parameters.
Open tool >Fire sample conversion callbacks and read the raw response before launch.
Open tool >Verify Meta, TikTok, and Google tags fire on any landing page instantly.
Open tool >Need deeper theory? These long-form KB articles expand on the concepts touched in the troubleshooting guide.
Use a structured checklist to diagnose silent postback failures, missing payouts, and inconsistent partner logs.
Read article >Build a repeatable QA routine for postbacks before launching campaigns or onboarding new partners.
Read article >