Redirect Checker
Trace every hop, status code, and header to see where redirect chains drop parameters.
Open tool >SEO collection
Tracking Query Tools doubles as a launchpad and troubleshooting hub: open redirect, click ID, and UTM utilities immediately, then keep scrolling for the playbooks that explain how to use every reading.
Use the same page to brief stakeholders - run a test, capture the output, and jump straight into the scenario guide that explains why it matters, how to fix it, and which teams to notify.
Core tools
Launch these diagnostics first to capture live data before diving into the longer playbooks.
Trace every hop, status code, and header to see where redirect chains drop parameters.
Open tool >Decode click IDs on the resolved URL so you can prove fbclid, gclid, and ttclid survive.
Open tool >Generate production-ready tracking links with enforced naming rules before anyone touches an ad platform.
Open tool >Unpack messy query strings from support tickets so stakeholders understand what the visitor actually clicked.
Open tool >Encode special characters before sharing tagged links in chats, docs, or ad platforms.
Open tool >Review, sort, and compare every query parameter to catch duplicates or missing values in seconds.
Open tool >Keep this cheat sheet nearby whenever you need to explain the value of the toolkit.
Spot loops, timeouts, SSL downgrades, or smartlink hops that rewrite URLs mid-funnel.
Catch the exact hop, form, or integration that drops source/medium/campaign values.
Verify fbclid, gclid, ttclid, and custom macros before you escalate to ad platforms.
See duplicate question marks, bad delimiters, or mixed casing before the link ships.
Translate percent-encoded payloads and re-encode them safely when you rebuild the link.
Each guide below explains why the issue matters, which steps to run, and which teams to loop in once you capture the tool output.
Redirect tools
Learn how to capture redirect chains, prove where parameters disappear, and explain fixes to devs in plain language.
Capture every hop, latency spike, and header so you can prove where tracking parameters disappear and who needs to fix the issue.
Open playbook >Coordinate remote redirect checks across proxies, GEOs, and devices so global launches ship with the same evidence.
Open playbook >Use this playbook when you need to compare redirect performance across releases, trackers, or partner funnels.
Open playbook >Use this deeper workflow when redirect bugs only appear under pressure—burst traffic, smartlink routing, or layered cloakers.
Open playbook >Click ID tools
Protect fbclid, gclid, ttclid, msclkid, and custom identifiers from the ad click through your CRM or partner payouts.
Protect Meta’s click identifier across redirects, landing pages, CRMs, and server-side uploads.
Open playbook >Ensure Google Ads’ click ID survives redirect chains, auto-tagging rules, and CRM ingestion.
Open playbook >Decode click IDs from any landing page so you can reconcile CRM, tracker, and ad platform data.
Open playbook >Educate teammates and partners on how to decode click IDs on demand, even when multiple networks touch the link.
Open playbook >UTM tools
Keep tagging conventions clean, enforce governance between teams, and surface the exact hop that rewrites or strips parameters.
Confirm UTMs stay intact from ad click to CRM record so reporting and automation stay aligned.
Open playbook >Build a repeatable QA gate for every tagged link before it reaches paid media or affiliates.
Open playbook >Use this workflow when you inherit a funnel and need to confirm UTMs actually reach trackers, CRMs, and analytics tools.
Open playbook >Dig into advanced UTM bugs—smartlinks, cloakers, and personalization engines that rewrite parameters based on traffic signals.
Open playbook >Need a hand?
Request a tracking audit when you need someone to review redirect chains, postbacks, or server-side IDs end to end.