Reconcile duplicated campaigns
Show how "BlackFriday" vs "black_friday" should map to one canonical value.
UTM Tag Debugger for Analytics Teams
Need to explain messy reports? Paste the offending link, highlight the differences, and attach the corrected version to your retrospective.
For net-new links, guide teammates to the UTM Builder master page.
Related tools
How this debugger helps postmortems
It surfaces every parameter so you can annotate what changed, when, and why it matters.
- Paste the link straight from your BI tool or redirect log.
- Compare values against your taxonomy and call out mistakes.
- Share the cleaned link plus notes with BI, media buying, or compliance.
UTM Builder
Create campaign tracking URLs with UTM parameters.
What does this tool do?
Use this view during postmortems or whenever analytics teams flag inconsistent tags.
Why use this tool?
Compare old vs new naming
Highlight the difference between legacy tags and the current template.
Explain anomalies to BI
Pair the rebuilt URL with screenshots so analysts can reconcile data.
Highlight duplicates
Call out when partners created multiple variations of the same campaign name.
Normalize messy naming
The UTM Tag Debugger is perfect for retrospectives or compliance reviews that demand concrete fixes.
- Compare the broken link to your standard taxonomy.
- Capture before/after values for BI documentation.
- Share the corrected link or preset with anyone repeating the campaign.
Best for
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Postmortems on underperforming campaigns.
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BI teams reconciling duplicates in dashboards.
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Compliance reviews that flagged mismatched domains.
Practical examples
Support finance reviews
Attach the corrected tag when finance questions invoice attribution.
Coach agencies
Send annotated screenshots to agencies so they never repeat the mistake.
Contextual resources
Use case: UTM Builder for Facebook Ads
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Share the workflow your team follows before campaigns go live.
Fix guide: UTM not visible
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Escalate when tags exist but dashboards still hide data.
FAQ
Tag cleanup FAQ
Guidance for explaining noisy reports.
Can I export the corrected link?
Yes—copy it with one click and include it in your retro or ticket.
How do I show before vs after?
Save the broken link, rebuild the fixed version here, and drop both into your report so readers see the delta.
Need help fixing tracking or attribution?
If you're struggling with tracking issues, attribution problems, or broken postbacks, I offer professional tracking setup and audits.
Fix your tracking issues → Request free auditTools for Affiliate Tracking Debugging
Related tools
Related Tracking Tools
UTM Decoder / Encoder
Decode and rebuild campaign URLs with UTM parameters.
Open tool →Redirect Checker
Inspect redirect paths, status codes, and campaign landing behavior before launch.
Open tool →Postback Tester
Fire sample conversion callbacks and read the raw response before launch.
Open tool →