UTM Builder
Create campaign tracking URLs with UTM parameters.
Use UTM Builder when you need one launch URL that paid media, analytics, CRM, affiliate, and server-side teams can all treat as the approved source of truth before spend starts.
This page is strongest when you use it as an attribution-control step, not just a tag generator. Build the canonical link here, then prove the shipped URL still matches the approved template after redirects, smartlinks, tracker domains, and click-ID handoffs.
A reliable workflow is: generate the canonical URL here, verify the readable parameter set in UTM Decoder, trace the live path in Redirect Checker, confirm the resolved landing page in Click ID Extractor, then branch into How to validate UTM links before launch, How to audit redirects before launch, or Fix UTM loss after redirect if the evidence diverges.
UTM Builder for TikTok Ads
Preset utm_source=tiktok so paid social dashboards, MMPs, and CRM journeys can separate TikTok Spark Ads, lead forms, and creator whitelists.
Example
Example: https://example.com/pricing + facebook / cpc / autumn_launch becomes a shareable URL with the five UTM fields. This tool builds the URL; trace the live path separately after publishing.
Workflow and limits
Use consistent source, medium, and campaign values across ads. After publishing, open the generated link and run it through Redirect Checker to confirm the destination keeps the tags.
The builder creates a tagged URL; it cannot make an ad platform or redirect preserve parameters. Test the published destination separately.
Redirect Checker →